A social marketplace that connects independent fashion designers with a global audience who are seeking unique and sustainable fashion.
ASADRA is in the business of connecting exciting independent fashion designers and unique products to a global audience through an online marketplace that features curated independent fashion with a personalized shopping experience. ASADRA has been created to solve following problems;
– To provide a sustainable alternative to the impact that fast fashion is having on our world.
– To allow independent designers the scope and exposure to compete against big brands and fast fashion.
– To enable customers to discover new and independent fashion that they can be proud to wear.
In the process of realizing the solution to these problems we are creating unique, brand-defining experiences for independently designed fashion that keep customers coming back.
ASADRA is about reconnecting with clothes, rather than viewing them as quick trends or throwaway items. It’s about tapping into the pleasure of buying a well-made, long lasting, sustainable garment with with a timeless design and being able to recognize quality and to understand the full story of how it was made.